Friday, August 24, 2012

Another link about the OSU Freshman Event

The Columbus Dispatch published another story about the OSU Freshman Welcome to Columbus Event on Monday.  This article gets into a little more detail about the content of the event.

"With one of the country’s largest classes of freshmen starting school this week, Ohio State University and Columbus civic leaders came up with a win-win plan to give incoming students a taste of Downtown.

As part of an hours-long immersion in all things Buckeye, on Monday, OSU’s 7,000 newly minted freshmen were bused to Nationwide Arena for an introduction to the heart of the city by Mayor Michael B. Coleman, Jeni’s Splendid Ice Creams founder Jeni Britton Bauer and others. Though they were coming from campus just 3 miles away, many of these students might not have made it to Downtown for months on their own, since OSU’s sprawling campus can serve as a self-contained city.

Everyone’s the richer for trying to get students involved with the city, and vice versa, from the outset. The more students see of Columbus’ diverse neighborhoods and their cultural and entertainment options, the more likely they are to get the most out of their college years.

From the city’s perspective, this could mean slowing the “brain drain” leaders long have fretted about. Studies in recent years have shown that young people decide where to bring their skills and knowledge after graduation based as much or more on where they’d like to live as on where they can readily get a job. Columbus has been no match for cities like Chicago, Seattle and Boston in its cool factor with young people.
Some of that may be based on a simple lack of knowledge about all that this city has to offer. So civic groups, including the Columbus Chamber, the Columbus Partnership and the Experience Columbus visitors bureau, helped organize an introduction to Columbus sports, attractions and businesses that was both entertaining and informative.

“We’re cool, we’re fun. We’re exciting,” Coleman told the young attendees. “And we want you to stay here.”

The initiative grew out of Easy Columbus, a Web-based effort started three years ago to try to connect students from a number of central Ohio colleges with the city. Monday’s event demonstrates that even though today’s students live very much in the digital world, often texting and tweeting more than they actually talk to each other, there’s nothing like a good old-fashioned pep rally to reach students and grab their interest.
This was proved by some of the tweets that students sent out during the event.

“Today made me so excited to be living in Columbus,” tweeted Jesse Crow.

“Going to live in Columbus some day for sure,” said Erin Mundorf.

Welcome to Columbus, students. The city is happy to have you here, and hopes you decide to stay."

Thursday, August 23, 2012

Ohio State Freshman Welcome


The Ohio State University Freshman Welcome to Columbus Event
It has been a busy summer here at Bartha… producing events in Maui, Orlando, L.A., Pittsburgh and points in between.  Most recently we produced an event for 7,000 Ohio State University freshman to welcome the new students to Columbus. The event took place August 20th at Nationwide Arena and introduced students to key places to go, things to do, and ways to get around in Columbus.

Up to five discreet HD motion video sources and three HD graphic sources with content produced by Bartha were routed to the projection surfaces to support every segment of the program.  The floor projection came to life with animated video maps highlighting COTA bus routes, Columbus neighborhoods and destinations through the utilization of Google Earth.  OSU students added a live performance element as they interacted with the animated maps and points of interest. 

To welcome students to Columbus, the opening video module included well known OSU Alumni including members of the band O.A.R., Jeni Britton Bauer, Eddie George, Chris Speilman, Tami and Claire Longaberger, Stephanie Hightower and Clark Kellogg. Each introduced themselves as 'once OSU freshman' and added a personal message.

To whet the appetite of students and motivate them to explore the city through their taste buds, Bartha shot and edited a delicious video on Columbus' food scene.  This included interviews from Liz Lessner, President of the Columbus Food League and owner Betty's Fine Food and Spirits and Surly Girl Saloon, Jeni Britton Bauer of Jeni's Splendid Ice Creams, and Cameron Mitchell of Cameron Mitchell Restaurants. Current Ohio State students weighed in on their favorite places to dine in Columbus and described the delectable offerings from local restaurants.

The closing of the program included crowd interaction with representatives from local businesses, Columbus sports team mascots, The Ohio State marching band and OSU cheerleaders. It ended with an upbeat C-BUS cheer and a surprising pyrotechnics display.

Click here to read the Columbus Dispatch's coverage on the event.