Maximize Your Video Production* Investment

Annual conferences and other events provide a great opportunity to connect with attendees and communicate a message. It seems as though the goal each year is to go beyond the experience of the previous year’s event. A great vehicle to creatively and effectively deliver a message and add excitement or visual interest to the event is through video production. This powerful story-telling tool can excite, motivate, and re-energize your team.

Video Tip 1—Make it memorable

Not sure what to showcase? Think about potential customers that might be able to provide you with a great testimonial. For something inspiring, profiles of high achieving individuals can be used to share insight with the audience. And, of course, there are always those emotional stories of individual and/or corporate success. The possibilities are endless.

Video Tip 2—Look for the video’s “Legs”

A well-produced and polished video can be a cost-effective investment when designed to have “legs” well beyond a particular event. With careful planning, scripting, and post-production, that single investment can yield valuable communication tools through DVD media, web and social media outlets for as long as it is a valid message.

Video Tip 3—Reuse and Recycle

Even a modest video production will create an archive of useful media assets that can easily be re-purposed, re-edited, and crafted into new messaging. You may be able to “lift” certain sections of an event video or simply, extract and re-edit that moving success story, then utilize it to recruit new personnel or attract new customers.

* Did you know that Bartha has a comprehensive video and media production team equipped with the latest HD production gear? To some, that remains something of a well-kept secret. The fact is, Bartha’s team has created some pretty amazing projects: ultra wide screen videos, a kinetic typography and animation piece, multiple award videos and image pieces for a number of high-profile clients.

Bartha is committed to delivering the best media production services in a comfortable, collaborative atmosphere; full HD video acquisition and post-production, 2D and 3D design and animation, onsite video production, presentation graphic design and production, virtually everything required to create a polished, effective message.

No Waste!

When planning your next event, consider how wasteful you might be. Not with water bottles or extra food (although we do think that is important too!) but with your event space. Your set-up doesn’t have to be about just about a couple of screens and a podium.  BE DIFFERENT - use ALL of your space to maximize the visual impact and the opportunity to communicate.

Consider these creative ways to use your space:

• Floor Projection - event logos utilizing lighting instruments or even full motion video or graphic content
• 360 degree projection - surround your audience with high-impact video messaging
• Ceilings
• Pre-function space - free-standing kiosks with plasma displays can deliver video or graphic content as attendees enter or gather for social functions

Bartha can design CADD floor plans of an event space to maximize the space, and offer creative ways to utilize the event space for your next event.

What's It Worth?

Everyone loves stuff. Buy one, get one free. Order now and get 50% off. But what’s it really worth? Are you getting something that matters to you or is it just something discounted and/or free?

For years, Bartha has worked on creating value behind our services. Bartha’s belief is simple: Invest the time and attention and deliver services that support and enhance events. Don’t “nickel and dime.” Don’t count the paper clips. Stick to the budget. 

Some of Bartha’s “stuff” can be measured in dollars and cents. Some is simply priceless.

We believe these services and the way we do business add value to everything we do.

• Access to Bartha staff for creative, consultation, collaboration,
  and brainstorming

• Initial set and stage designs

• Stage and set design revisions and renderings as an event evolves

• Creative consultation for presentation graphics and creative consulting for video
  production

• On-site flexibility and “can do” attitude

• Performance “above and beyond” to make things right

• Dedicated, invested staff

Why do we value these services? It’s a way of fulfilling a commitment to do everything possible to make each event special and successful. 

Live Streaming -- Is It Right For Your Event?

Many meetings now offer live streaming elements to their events. Used successfully, you can share your event experience with the world. Used incorrectly, your event creates a disconnect and your audience will disengage. 

Bartha wants to be sure you stream correctly so here are three tips we think you should consider.

1. Select the right content; don’t just stream everything. Be selective and find the right message you want to share.
2. Know your speed, you don’t want a ticket. You want to ensure that the video can be uploaded at the correct speed on site. With the right equipment this is no problem however, if you aren’t prepared your streaming video can end up with large delays and that means participants will not have a good experience.
3. Use the right ratio when outputting your video. How you export your video from the source will make a huge impact on quality. A bad picture isn’t an option so be sure you know how to format correctly. And be sure you are using the right equipment to capture the sound and picture. Not all cables, cameras and microphones are the same. 

Streaming is an effective tool but not if it means that it could hurt attendance at your event because they can watch online. Consider streaming only certain parts of the general sessions, or just the keynote speaker. Make your audience want to come to the event, but give the online viewer something to view if they cannot attend for some reason.

For more helpful tips on streaming your next event contact John Killacky at 614.252.7455 or johnk@bartha.com.