Maximize Your Video Production* Investment

Annual conferences and other events provide a great opportunity to connect with attendees and communicate a message. It seems as though the goal each year is to go beyond the experience of the previous year’s event. A great vehicle to creatively and effectively deliver a message and add excitement or visual interest to the event is through video production. This powerful story-telling tool can excite, motivate, and re-energize your team.

Video Tip 1—Make it memorable

Not sure what to showcase? Think about potential customers that might be able to provide you with a great testimonial. For something inspiring, profiles of high achieving individuals can be used to share insight with the audience. And, of course, there are always those emotional stories of individual and/or corporate success. The possibilities are endless.

Video Tip 2—Look for the video’s “Legs”

A well-produced and polished video can be a cost-effective investment when designed to have “legs” well beyond a particular event. With careful planning, scripting, and post-production, that single investment can yield valuable communication tools through DVD media, web and social media outlets for as long as it is a valid message.

Video Tip 3—Reuse and Recycle

Even a modest video production will create an archive of useful media assets that can easily be re-purposed, re-edited, and crafted into new messaging. You may be able to “lift” certain sections of an event video or simply, extract and re-edit that moving success story, then utilize it to recruit new personnel or attract new customers.

* Did you know that Bartha has a comprehensive video and media production team equipped with the latest HD production gear? To some, that remains something of a well-kept secret. The fact is, Bartha’s team has created some pretty amazing projects: ultra wide screen videos, a kinetic typography and animation piece, multiple award videos and image pieces for a number of high-profile clients.

Bartha is committed to delivering the best media production services in a comfortable, collaborative atmosphere; full HD video acquisition and post-production, 2D and 3D design and animation, onsite video production, presentation graphic design and production, virtually everything required to create a polished, effective message.

No Waste!

When planning your next event, consider how wasteful you might be. Not with water bottles or extra food (although we do think that is important too!) but with your event space. Your set-up doesn’t have to be about just about a couple of screens and a podium.  BE DIFFERENT - use ALL of your space to maximize the visual impact and the opportunity to communicate.

Consider these creative ways to use your space:

• Floor Projection - event logos utilizing lighting instruments or even full motion video or graphic content
• 360 degree projection - surround your audience with high-impact video messaging
• Ceilings
• Pre-function space - free-standing kiosks with plasma displays can deliver video or graphic content as attendees enter or gather for social functions

Bartha can design CADD floor plans of an event space to maximize the space, and offer creative ways to utilize the event space for your next event.

What's It Worth?

Everyone loves stuff. Buy one, get one free. Order now and get 50% off. But what’s it really worth? Are you getting something that matters to you or is it just something discounted and/or free?

For years, Bartha has worked on creating value behind our services. Bartha’s belief is simple: Invest the time and attention and deliver services that support and enhance events. Don’t “nickel and dime.” Don’t count the paper clips. Stick to the budget. 

Some of Bartha’s “stuff” can be measured in dollars and cents. Some is simply priceless.

We believe these services and the way we do business add value to everything we do.

• Access to Bartha staff for creative, consultation, collaboration,
  and brainstorming

• Initial set and stage designs

• Stage and set design revisions and renderings as an event evolves

• Creative consultation for presentation graphics and creative consulting for video
  production

• On-site flexibility and “can do” attitude

• Performance “above and beyond” to make things right

• Dedicated, invested staff

Why do we value these services? It’s a way of fulfilling a commitment to do everything possible to make each event special and successful. 

Live Streaming -- Is It Right For Your Event?

Many meetings now offer live streaming elements to their events. Used successfully, you can share your event experience with the world. Used incorrectly, your event creates a disconnect and your audience will disengage. 

Bartha wants to be sure you stream correctly so here are three tips we think you should consider.

1. Select the right content; don’t just stream everything. Be selective and find the right message you want to share.
2. Know your speed, you don’t want a ticket. You want to ensure that the video can be uploaded at the correct speed on site. With the right equipment this is no problem however, if you aren’t prepared your streaming video can end up with large delays and that means participants will not have a good experience.
3. Use the right ratio when outputting your video. How you export your video from the source will make a huge impact on quality. A bad picture isn’t an option so be sure you know how to format correctly. And be sure you are using the right equipment to capture the sound and picture. Not all cables, cameras and microphones are the same. 

Streaming is an effective tool but not if it means that it could hurt attendance at your event because they can watch online. Consider streaming only certain parts of the general sessions, or just the keynote speaker. Make your audience want to come to the event, but give the online viewer something to view if they cannot attend for some reason.

For more helpful tips on streaming your next event contact John Killacky at 614.252.7455 or johnk@bartha.com.

Be Prepared — Top Considerations for International Events

Bartha just recently returned from Ireland, staging an event for a large corporate client. As we review our experience abroad, we thought it helpful to share some tips regarding the planning and execution of events overseas.

Planning. Allow a minimum of six weeks just to prepare equipment; four weeks for shipping; one week for packing; and a minimum of one week for paperwork and proper documentation. The paperwork necessary to ship equipment and event supplies abroad is very comprehensive; understanding how the process works to ensure everything arrives on time is critical!

Do the math. We have learned that shipping our own mission-critical equipment is often the most cost effective way to stage a show. Much of the high-end technology we use day in and day out in the U.S. comes at a premium price overseas; some, more standard equipment, may be reasonably priced so shipping offers no distinct advantage. Every destination is different. Our job is to do the math, balance shipping costs versus local rentals, and design a final labor and equipment package that is cost-effective while assuring top performance and capability.

Teamwork.  Any time we travel abroad we know that we need to locate quality local professionals to assist us.  We work to create relationships all over the world so that no matter where we go, we know we have a solid team.  It makes all the difference and ensures that each event is worry-free for our clients.

Be dutifully aware of Duties. Every country has different (and sometimes punitive) import/export regulations. Know what they are in your destination country before you pack and ship all that expensive stuff. For example, if you plan to give your top sales people a classy piece of jewelry in recognition of their achievement, you may be liable for import/export duties based on its value. This has been known to lead to sticker shock.

Power. Be sure you understand the needs of your event so that you can be assured you have enough power. Remember the 2013 Super Bowl? Planning for power at any event is critical especially when abroad. 

For information or assistance in planning your next overseas event contact Chris Zervos at 614.252.7455. He can help answer any of your questions. 

Four Years in the Making,Two Weeks of Flawless Execution

Over 18 months ago, Bartha was selected by The Church of the Nazarene (based in Lenexa, Kansas) to produce and stage the 28th General Assembly and Conventions in June 2013 at the Indiana Convention Center in Indianapolis. This quadrennial event, held every four years, attracts over 20,000 church members from around the world. With over 18 months to prepare, we utilized a number of strategies that can be applied to any large event:

Identify and Support Key Stakeholders: The 2013 General Assembly included three two-day Conventions of church groups, five major worship services, three days of plenary business sessions, and nearly 60 breakout rooms, many of these running concurrently in two massive halls of the Convention Center. Each of these had discreet stakeholders and “ownership”. Bartha created specific teams of production professionals and on-site leaders assigned to the event spaces and individual stakeholders to assure outstanding client service for every element of the two-week event.

Logistics: Scheduling becomes even more critical for events of this size. Layout a carefully planned timeline and schedule to coordinate everything from loading dock access, equipment storage, local labor, security, load-in schedules, rehearsals, etc. Detailed planning here eliminates a world of on-site headaches and controls on-site costs.

Partner with the Best: The Church of the Nazarene General Assembly required simultaneous translation in seven languages, an automated audience response voting system, captioning of business sessions for an official record, live streaming, and a number of specialized services to serve the international audience and church business. Bartha teamed with a number of trusted partners (some of the best in the country) to flawlessly and seamlessly deliver these services.

Flexibility: Even with 18 months of planning and preparation, on-site flexibility was one of the keys to overall success. Events can change in an instant—being able to adapt to those changes is simply what we do.

Creative Ways to Honor Hundreds

We recently completed Arbonne International’s Global Training Conference (GTC 2013) with an audience of 13,000 in the MGM Grand Garden Arena in Las Vegas. With over 550 individual achievers to be honored on stage, we are challenged each year to creatively and quickly give them their moment in the spotlight.

We have crafted this list to help you during your next event.

Keep the pace of award recognitions moving, whether you are recognizing 10 or 1000:

• Keep a consistent pace going throughout the awards.
• Avoid picture taking during the show; the audience should not be waiting while you take pictures. Create an off stage  “photo op” area that can be used after the event.
• Utilize a stage manager to keep people moving and help ensure that everything runs smoothly.
• Choose the right music to keep the audience entertained and maintain the pace.

Tips for large numbers being honored:

• If your event spans multiple days; spread the awards out throughout the program.
• Scroll the names visually across the screen rather than have them wait to have their name appear. 
• Rehearse when possible or prepare documentation prior to the event that gives honorees information about where and when they need to be ready.
• Use all available space to pre-stage groups so there are no delays.

Tips for smaller numbers being honored:

• Have honorees come from backstage
• Be sure that awards/certificates/plaques are ready for distribution.

Animated graphics can make it fun: 

• If you must do things that slow down a show, have fun with graphics to keep the audience engaged